THE LAB – Beauty Collective
Company background:
THE LAB – Beauty Collective is a beauty salon based in Derry, Northern Ireland, which specialises in makeup, nails, lashes and brows. They have also designed their own collection of beauty sponges, gel nail polish removal tools, tote bags, brow soaps, castor oil for brows, nail balms and DIY gel removal kits with the low-maintenance type in mind!
Challenge:
The company wanted to create an innovative packaging solution which was environmentally friendly and complimented their bespoke product.
Solution:
To assist and make their idea a reality THE LAB – Beauty Collective made contact with North West Regional College (NWRC) Business Support Centre (BSC) who supported them through the InnovateUs programme which is funded by the Department for the Economy.
NWRC Creative & Digital Media Technical Consultant, Aaron McKeever, provided 60 hours of upskilling support in areas such as creating bespoke logos, branding and design for new product packaging, testing trigger images and recording actors using green screen and creating photorealistic packaging mock-ups.
Impact:
On completion of the project with the support of the NWRC and InnovateUs programme the company was able to develop a new interactive packaging solution by blending various skillsets from areas of CAD, illustration and photorealistic 3D product mock-up. The designs and digital mock-ups created have allowed THE LAB – Beauty Collective to test various materials and other aesthetics digitally and present a professional finished product to potential investors before manufacture takes place, saving both time and money.
Meadhbh O’Hara, Owner of THE LAB – Beauty Collective, described the benefits of working with NWRC’s Business Support Centre via the InnovateUs programme:
“Working with Aaron at the NWRC, has massively helped improve our customer experience when using our new HINT products. Clients are able to access a tutorial to show them how to best apply the product. Shooting and editing the material was a great experience, and has demonstrated to us, how we can use AR moving forward. We’re very grateful to have been able to access the support, and learn about new technologies. Communication has been really easy and we’re happy with the knowledge gained. Thanks from The Lab team.”
