Aoife is a Marketing Officer at the North West Regional College Business Support Centre. Her role involves co-ordinating the marketing output from the Business Support Centre such as press releases, digital communications, website and social media pages, as well as supporting the BSC team to raise awareness of the skills and innovation support available.
Aoife implements a digital and social marketing strategy to maximise the reach of the BSC, managing the BSC (and associated innovation centres) websites, updating content, undertaking Search Engine Optimisation and website analytics.
Aoife also develops promotional videos, moving image and animated content to promote the services and case studies of the BSC as well as designing graphics and creating content for blogs and printed media. In addition to this Aoife supports the BSC team to recruit the various events, programmes and activities using targeted campaigns, content management and mail management systems.
Aoife is a past student of the NWRC having previously studied a HND in journalism and also holds a NCTJ qualification in journalism, having previously worked as a journalist for the Strabane Weekly News.