Company Background
Bridie Mullen is a product developer and designer with over many years’ experience in the creative design sector, specialising in hand woven clothing made from the finest Irish linens. She has sold to retailers in Dubai and is looking to expand her business further by selling her product in America and to the main stream market.
Bridie has invested in studio space, collaborating with local modelling agencies to scope the need for a cost effective, professional, creative environment to produce aesthetically pleasing fashion videography. With a growing trend in Northern Irish locations, popularised by the international film and fashion industry, Bridie wants to seize the opportunity, discussing access such locations with the tourism board for her bespoke ‘Made in Ireland’ range.
Challenge
With no related skillset in creative and digital media, Bridie’s technical challenge is her lack of skills in fashion videography and photography solutions. This represents a major hurdle to overcome in order to effectively implement and run the new fashion videography service.
Solution
Bridie contacted the North West Regional College (NWRC) who were able to support her through the Innovate US programme, funded by Department for the Economy (DfE), which equated to 30 hours of bespoke training support from Aaron McKeever, NWRC Creative and Digital Media Consultant to materialise this new product.
This involved developing a very detailed upskilling plan specific to the development of this new service, which included, composited video tracks, video format and hardware capability, using multiple digital editing software’s for moving and still image and Green screen and Chroma keying for studio production.
Impact
On completion of the project, Bridie had successfully developed a new fashion videography service with the skillsets learned during the project. These skillset have resulted in substantial cost savings, allowing this company to become more self-sufficient and use these acquired skillsets to increase revenue by 10%.
Bridie is keen to explore further innovation programmes to ensure her company stays ahead of the game.
