Sinead is the newly appointed Business Skills Manager. She is responsible for managing and directing economic engagement with small and medium sized enterprises to provide skills development solutions, tailored to business needs. Sinead also helps to promote the Apprenticeship NI and Higher Level Apprenticeship programmes offer by the Department for Economy.
She graduated from Liverpool John Moores University in 1998 with a BA (Hons) Business Studies (specialising in marketing) and City & Guilds Licentiateship. Sinead also completed a Post Grad CIM in marketing and more recently CAM Diploma in Digital Marketing.
She has over 25 year experience in senior management. Previously as a Category Manager in Alliance and Leicester in Manchester Sinead would have managed marketing campaigns, sales teams and projects for asset finance.
However for the past 17 years she has been in Foyle International as Director of Sales and Marketing in the area of International Education.
Sinead had extensive experience in delivering quality practices and standards for the UK education sector. She also has lectured in NWRC in Digital Marketing and International Business.